Hyperloop is the futuristic transportation idea made famous by Richard Branson and Elon Musk.
When HyperloopTT found my partner and me, they were looking to convince the world that flying around in a tube at 700 miles an hour was no longer a pipe dream. They had funding. And contracts. They had NASA engineers, prototypes and city mayors drooling.
What they needed was a brand. And a guy with sultry pipes to articulate a vision for the future of human movement. NBD.