T.I. has never been one to shy away from politics or controversy. So to launch his first studio album in years we wanted to create a bit of a stir and thrust both T.I. and his album Dime Trap into the spotlight.
In addition to creating a video that got the White House to call for the boycott of Tip’s 10th studio album Dime Trap, and creating the art for his album, social media, and out of home, we were also asked to come up with a couple of music videos.