For years, Newcastle has been doing great things for its consumers, by providing them with delicious Newcastle beer. To advertise our newest beer, Newcastle Cabbie, we're giving away free cab rides. However, this time, we're definitely expecting something in return:
Within days it got over a million views over social media, making Cabbie Black Ale the most successful launch in Newcastle's history.
Recognition:
1 Silver @One Show
1 Silver @Andy's
In Book @D&DAD
3 shortlists @Cannes
