Micky Coyne Independent Creative Director

Denny's: Super Bowl

IHOP was eating Denny's, err, well... breakfast. And they were doing it by turning breakfast into dessert. To fight this, and giggle drops everywhere, we positioned Denny's as the much needed, and very serious, whip-cream-free-breakfast alternative.

Our ads aired on Super bowl Sunday. Afterwards we were featured on 2,300 TV news shows and 500 newspapers. Denny's was the second most googled word in the world. And as a result of our strategic platform and advertising campaign we served 1.7 million Grand Slams in a single morning.